As a Marketing Director, I’d often look to my personal network for agency recommendations when I was about to embark on a new initiative. My network provided an inside view into agency operations and helped me understand what to expect. It gave me the confidence I needed to move forward with an agency. Once I did have my list of referred agencies, I’d try to find the right one that fit my budget, timeline, and needs. A time-consuming process that you may have heard me vent about before.
With Oodi, I wanted the site to be a collection of awesome agencies from my personal network so that I could quickly purchase services from them on the fly. Today, I’d like to introduce you to one of those agencies that came from that personal network I trust so much. Meet Verbal+Visual.
Verbal+Visual came from a glowing referral recommendation via my Villanova network. My fellow alumni recommended I speak to Anshey Bhatia, the agency's Principal & Creative Director to get a better feel for the company.
I could tell right off the bat that Anshey was a strong, but relatable leader. He demonstrated a positive curiosity when I spoke to him. He followed up with thoughtful questions and data-driven comments that showed he was critically thinking about my proposal and what I was trying to do. He was someone you would trust to partner with. If his agency operations were a reflection of his personal approach and style, I knew that I was on the right track.
From there, Anshey introduced me to Lindsey Wielgos whom I’d come to know quite well. Lindsey also demonstrated a profound passion and interest in what we were trying to do. She gave recommendations and insights that would later fuel some features in our roadmap. It was clear that these behaviors were reflective of their service methodology.
Verbal+Visual is striking not only because of their offerings (which I’ll get to in a second) but because they employ forward-thinking, data-driven, and imaginative experts that carry their clients every step of the way.
Methodology is central in the Verbal+Visual experience. Their approach includes four primary phases: Discovery, Build, Launch, and Optimization. The Discovery phase focuses on defining goals, exploratory research, and identifying users. Next, they proceed to an agile Build phase, with design and development happening simultaneously within week-long sprints. The platform undergoes user testing, browser testing, and overall QA as part of the Launch phase, prior to going live. Post Launch, they implement an Optimization retainer plan to ensure a healthy and successful platform over the long term.
The phased-approach has translated into success for each of their clients, one of which I will highlight below. But, I wanted to share one other unique technique that they employ that contributes to project success: mandatory cross-team communication. In any agency project, it’s easy to cut corners and costs and only assign team leads to each meeting. Verbal+Visual does not do this. They invest in their client projects by ensuring that all team members are in appropriate meetings. This gets everyone on the same page, which in turn, limits potential hiccups.
Let me give you an example. In every design and development project, Verbal+Visual invites developers to design meetings and designers to development meetings. This allows the developers to chime in during the Discovery and Exploration process to begin technical planning when appropriate. Through ongoing transparent collaboration, Verbal+Visual can easily stay on track and hit project, timeline, and budget goals.
One of my favorite projects of Verbal+Visual’s is their “nuyu: A State of Mind”. They created a user-friendly, easy-to-navigate, and edgy site that connected with the target market. So much so that it increased the company’s sales by 132% with 121% increase in transactions within 4 months.
Check out Verbal+Visual’s Oodi store and then get started on your next project. Start with their UX Strategy service to identify the ideal user experience. Then move on to their comprehensive Web Design to support the content and design elements and overall site structure. Then move on to Web Development to launch your new site with success. When you are all done, let them help you continuously optimize your website with Optimization services.