"Do you remember that video with the dog dancing the Merengue, the Mambo, the Salsa, and the Cha Cha? It makes me so happy to watch. Oh you haven't seen it, here check it out."
The world is full of stories, some memorable, some not. But when a person or company can incorporate emotion effectively into a video, story, or a series of messages, it it can have long-lasting effects on a person's outlook and behavior.
Marketers can tap into those benefits through brand and digital storytelling. In a recent episode of Expert Interviews, Michael Gaizutis, Founder & CXO at RNO1 joined me for a discussion on "Why Brand & Digital Storytelling Should Be a CMO's Top Priority". Take a listen below to learn more: